LichtBlick balances its footprint along its entire supply chain with Cozero

With Dr. Corine Veithen, Climate protection expert and Senior Manager Projects & Campaigns

Key results

annual forecast based on the revenue and earnings plan
coporate carbon footprint created
joint study on climate relevance of digital advertising published
Dr. Corine Veithen
Dr. Corine Veithen
Climate protection expert and Senior Manager Projects & Campaigns
Number of employees
Use cases
Carbon accounting

By working with Cozero, LichtBlick has balanced its footprint along its entire supply chain for the first time. Over the months, LichtBlick's team has expanded the breadth and depth of their carbon accounting by using the platform, including more emissions modules in their accounting, and realizing the importance of looking ahead and monitoring the sustainability of product portfolios and their growth. In addition to the direct cooperation, Cozero also supports and accompanies LichtBlick customers on their way to climate neutrality via the joint B2B partnership.

The challenge

When we started working on our CO2 footprint, we had the same problem as many others: potential emission sources distributed throughout the company that lay in the area of responsibility of very different colleagues and that had not previously been treated as emission sources," says Dr. Corine Veithen, Senior Manager Projects & Campaigns at LichtBlick. said Dr. Corine Veithen, Climate protection expert and Senior Manager Projects & Campaigns at LichtBlick


  • Identification of the correct emission factors: Determination of emission factors and their flexible adjustment over the years thanks to extensive knowledge and transparency across all available databases
  • Determination of relevant KPIs: Determination of specific KPIs (e.g. emissions/kWh) to determine reduction targets, to help adjust product portfolios and to review climate strategy
  • CO2 calculation of digital marketing campaigns: Identifying emissions from digital advertising campaigns, implementing the results in the log area on the platform, and thus developing an understanding of the climate impact of marketing campaigns for each company
  • Involvement of all relevant stakeholders: In addition to project managers and sustainability experts, all departments and management were involved in the CO2 balancing process.

How Cozero Supports LichtBlick in Carbon Management

LichtBlick is currently using Cozero Log to gain a comprehensive overview of the emissions from its entire product portfolio. The platform's ability to assign different access rights to various individuals, along with the clarity of the entire log area and the flexibility to create various balances (logs), assists LichtBlick in its carbon management efforts.

Dr. Corine Veithen explains: "The platform is a truly comprehensible and easy-to-use tool, where all colleagues can collaboratively enter their sources for appropriate periods. The platform then transparently, traceably, and automatically calculates the emissions and predefined metrics and KPIs—within freely selectable time periods. This way, we always have an up-to-date overview of the company's carbon footprint."

Looking to the future, Dr. Corine Veithen emphasizes: "The ability to model the development of product portfolios through scenario planning and to consider the future carbon footprint is also extremely helpful for the company's strategic direction." Based on the carbon footprint, the Cozero Scenario Builder enables the targeted derivation of optimized decarbonization strategies and the implementation of Cozero Act solutions.

The benefits of using Cozero include transparency over a wide range of emission sources and the aggregation of all data on the platform's dashboard. This can be customized with self-defined metrics, such as LichtBlick's defined KPI "emissions per kWh." Thus, the platform provides an overview of past emissions as well as the current emissions status in all areas, from department-specific listings to an overview by locations and individual activities.

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